The 13th Floor | Seriously good music, arts & entertainment - 13thfloor

Overview

Snoop Summary for 13thfloor.co.nz

This is a free and comprehensive report about 13thfloor.co.nz. 13thfloor.co.nz has the potential to be earning an estimated $1 USD per day from advertising revenue. If 13thfloor.co.nz was to be sold it would possibly be worth $871 USD (based on the daily revenue potential of the website over a 24 month period). 13thfloor.co.nz receives an estimated 414 unique visitors every day - a decent amount of traffic! This report was last updated 23rd December, 2020.

About 13thfloor.co.nz

Site Preview:
Title:	The 13th Floor \| Seriously good music, arts & entertainment
Description:	NZ's go-to website for serious music lovers. Exclusive live performances, outstanding photography, interviews, reviews, arts coverage. Hang out on The 13th Floor!
Keywords and Tags:	entertainment
Related Terms:	13th, 13th century, 4131 nw 13th st ste 224 gainesville fl 32609, friday the 13th, friday the 13th meme, friday the 13th tattoos, happy friday the 13th
Fav Icon:
Age:	Over 14 years old
Domain Created:	20th February, 2010
Domain Updated:	1st July, 2020
Domain Expires:

Review

Snoop Score

1/5

Valuation

$871 USD

Note: All valuation figures are estimates.

Popularity

Low

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	2,606,950
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	414
Monthly Visitors:	12,601
Yearly Visitors:	151,110

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$1 USD
Monthly Revenue:	$36 USD
Yearly Revenue:	$431 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	13thfloor.co.nz	15
Domain Name:	13thfloor	9
Extension (TLD):	conz	4

Page Speed Analysis

Average Load Time:
Load Time Comparison:

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.13thfloor.co.nz

Updated: 23rd December, 2020

4.61 seconds

First Contentful Paint (FCP)

8%

18%

74%

0.00 seconds

First Input Delay (FID)

97%

2%

1%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for 13thfloor.co.nz. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 70 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive 13thfloor.co.nz as laggy when the latency is higher than 0.05 seconds.

Network Requests
Below is a list of network requests that were made during page load.

URL	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://13thfloor.co.nz/	0	1266.1190000363	438	0	301	text/html
https://www.13thfloor.co.nz/	1266.6210001335	5476.7879999708	128528	401128	200	text/html	Document
https://www.google-analytics.com/analytics.js	5493.7380000483	5498.292000033	19452	47051	200	text/javascript	Script
https://c0.wp.com/c/5.6/wp-includes/css/dist/block-library/style.min.css	5494.057000149	5511.2450001761	7807	51433	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	5494.2760001868	5740.5010000803	14549	69334	200	text/css	Stylesheet
https://fonts.googleapis.com/css?family=Lato%3A400%7CDroid+Serif%3A400%7CDroid+Sans%3A400%7COpen+Sans%3A400%2C600%2C700%7CRoboto%3A400%2C500%2C700&display=swap&ver=10.3	5494.7730000131	5507.5169999618	1919	14883	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	5495.3380001243	5891.0179999657	62407	485158	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/style.css?ver=10.3	5495.802000165	5838.9489999972	39741	154666	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/assets/css/td_legacy_main.css?ver=db12099f894b3f53e301a89d22fdaaa5	5495.9740000777	5854.3889999855	81207	363771	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-standard-pack/Newspaper/assets/css/td_standard_pack_main.css?ver=d0cdd949f741c065e9b26cee76cd5ac2	5496.1360001471	5617.4800000153	106300	635596	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/includes/demos/magazine/demo_style.css?ver=10.3	5496.2800000794	5727.7020001784	1588	3782	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/css/tdb_less_front.css?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	5496.4140001684	5757.0650000125	24290	104162	200	text/css	Stylesheet
https://c0.wp.com/p/jetpack/9.2.1/_inc/social-logos/social-logos.min.css	5496.5520000551	5513.0480001681	8151	12106	200	text/css	Stylesheet
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	5496.7220001854	5519.9840001296	13516	76995	200	text/css	Stylesheet
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	5497.0130000729	5526.7519999761	30714	89496	200	application/javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery-migrate.min.js	5497.2620001063	5512.7570000477	4394	11224	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-mobile.png	5935.720999958	6181.2170001213	21844	21414	200	image/png	Image
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	5935.8540000394	6179.1840000078	31381	30950	200	image/jpeg	Image
https://www.13thfloor.co.nz/wp-includes/js/wp-emoji-release.min.js?ver=5.6	5936.0660000239	6021.733000176	5415	14246	200	application/x-javascript	Script
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-62176217-1&cid=2023462340.1608761537&jid=867454997&gjid=1533814301&_gid=1596775324.1608761537&_u=IGBAgAABAAAAAE~&z=300503026	5581.548999995	5584.8050001077	700	1	200	text/plain	XHR
https://www.google-analytics.com/collect?v=1&_v=j87&a=1714411394&t=pageview&_s=1&dl=https%3A%2F%2Fwww.13thfloor.co.nz%2F&ul=en-us&de=UTF-8&dt=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=IGBAgAAB~&jid=867454997&gjid=1533814301&cid=2023462340.1608761537&tid=UA-62176217-1&_gid=1596775324.1608761537&z=139006921	5936.2240000628	5941.0220000427	607	35	200	image/gif	Image
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/photon/photon.min.js	5856.3020001166	5870.4999999609	769	758	200	application/javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/underscore.min.js	5871.6060000006	5888.0450001452	6011	16154	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/js/js_posts_autoload.min.js?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	5889.9240000173	5959.7289999947	2538	5058	200	application/x-javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/js/tagdiv_theme.min.js?ver=10.3	5893.7560000923	6025.7530000526	75138	231353	200	application/x-javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/comment-reply.min.js	5934.4140000176	5949.9070001766	1638	3035	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/jetpack/vendor/automattic/jetpack-lazy-images/src/js/lazy-images.min.js?ver=1.0.0	5934.789000079	6022.5970000029	4145	9180	200	application/x-javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/js/js_files_for_front.min.js?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	5935.0590000395	6127.3300000466	5194	13599	200	application/x-javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/wp-embed.min.js	5935.213000048	5951.6040000599	1068	1434	200	application/javascript	Script
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/carousel/jetpack-carousel.min.js	5935.4290000629	5952.0910000429	8022	28150	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=6.1	5935.555000091	6165.8920000773	7775	20601	200	application/x-javascript	Script
https://stats.wp.com/e-202052.js	5936.4210001659	5953.8579999935	3321	8972	200	application/javascript	Script
https://www.google-analytics.com/collect?v=1&_v=j87&a=1714411394&t=pageview&_s=2&dl=https%3A%2F%2Fwww.13thfloor.co.nz%2F&ul=en-us&de=UTF-8&dt=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=KGBAgAABAAAAAE~&jid=&gjid=&cid=2023462340.1608761537&tid=UA-62176217-1&_gid=1596775324.1608761537&z=712619013	5936.6699999664	5939.6359999664	607	35	200	image/gif	Image
	5959.7800001502	5959.812000161	0	121	200	image/png	Image
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/images/icons/newspaper.woff?17	5961.6120001301	6040.0750001427	69102	123488	200	application/font-woff	Font
https://fonts.gstatic.com/s/droidsans/v12/SlGVmQWMvZQIdix7AFxXkHNSbRYXags.woff2	5962.1280001011	5964.4039999694	11805	11236	200	font/woff2	Font
https://www.fontsquirrel.com/fonts/droid-serif	5962.3269999865	6521.0039999802	0	0	-1		Font
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2	5965.1170000434	5967.9110001307	9700	9132	200	font/woff2	Font
https://www.fontsquirrel.com/fonts/lato	5971.8320001848	7109.3000001274	0	0	-1		Font
https://fonts.gstatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2	5973.9310001023	5976.4910000376	11585	11016	200	font/woff2	Font
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2	5980.7220001239	5984.2370001134	11589	11020	200	font/woff2	Font
	6013.2480000611	6013.2810000796	0	111	200	image/png	Image
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2	6035.2900000289	6038.7969999574	11625	11056	200	font/woff2	Font
	6048.4270001762	6048.4580001794	0	138	200	image/png	Image
	6048.5940000508	6048.6220000312	0	114	200	image/png	Image
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UN7rgOUuhpKKSTjw.woff2	6060.5310001411	6066.753000021	9648	9080	200	font/woff2	Font
	6078.3940001857	6078.4289999865	0	117	200	image/png	Image
	6078.5479999613	6078.5690001212	0	99	200	image/png	Image
	6124.8540000524	6124.8820000328	0	114	200	image/png	Image
https://fonts.gstatic.com/s/opensans/v18/mem5YaGs126MiZpBA-UNirkOUuhpKKSTjw.woff2	6144.0020001028	6146.4690000284	9748	9180	200	font/woff2	Font
https://player.simplecast.com/dcb1f47e-0506-4355-a11c-5dac5e25b494?dark=false	6249.3640000466	6416.4750000928	2011	2793	200	text/html	Document
https://player.simplecast.com/643a829e-93b5-4336-bd93-71bb429619d4?dark=false	6251.0160000529	6386.3399999682	2013	2793	200	text/html	Document
	6248.6000000499	6248.6310000531	0	42	200	image/gif	Image
https://secure.statcounter.com/counter/counter.js	6294.9230000377	6320.24000003	12990	38582	200	application/x-javascript	Script
https://c.statcounter.com/t.php?u1=A3D0AE988B064FBE8CB94D3BF49EC3EA&sc_project=7830151&java=1&security=d7c60ffb&sc_snum=1&sess=ceec4b&sc_rum_e_s=6327&sc_rum_e_e=6340&sc_rum_f_s=0&sc_rum_f_e=6321&p=0&rcat=d&rdom=d&rdomg=new&bb=1&jg=new&rr=1.1.1.1.1.1.1.1.1&resolution=800&h=600&camefrom=&u=https%3A//www.13thfloor.co.nz/&t=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&get_config=true	6341.2290001288	6557.7940000221	1225	326	200	application/json	XHR
https://www.13thfloor.co.nz/wp-content/uploads/2019/09/Site-BG.jpg	6412.1910000686	6718.3390001301	1062214	1061807	200	image/jpeg	Image
https://pixel.wp.com/g.gif?v=ext&j=1%3A9.2.1&blog=114199334&post=59839&tz=13&srv=www.13thfloor.co.nz&host=www.13thfloor.co.nz&ref=&fcp=6020&rand=0.4014838132098224	6451.9810001366	6469.9180000462	215	50	200	image/gif	Image
https://fonts.gstatic.com/s/droidserif/v13/tDbI2oqRg1oM3QBjjcaDkOr9rAXWGQyH.woff2	6526.0509999935	6529.2380000465	13129	12560	200	font/woff2	Font
https://player.simplecast.com/static/css/app.bc1443687cc1ccf15444.css	6593.6650000513	6699.7289999854	8258	51142	200	text/css	Stylesheet
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	6593.8200000674	6685.4990001302	227987	600715	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-5JR8CSQ	6595.4879999626	6612.0730000548	31293	84097	200	application/javascript	Script
https://player.simplecast.com/static/css/app.bc1443687cc1ccf15444.css	6596.3550000452	6617.5639999565	8222	51142	200	text/css	Stylesheet
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	6596.5430000797	6723.1630000751	228448	600715	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-5JR8CSQ	6597.8500000201	6610.1610001642	31293	84097	200	application/javascript	Script
	6599.4900001679	6599.5400000829	0	175	200	image/gif	Image
https://api.simplecast.com/episodes/643a829e-93b5-4336-bd93-71bb429619d4/player	6827.3700000718	6919.1219999921	1292	1791	200	application/json	XHR
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	6833.6760001257	7141.9059999753	20275	19576	200	application/octet-stream	Font
https://api.simplecast.com/episodes/dcb1f47e-0506-4355-a11c-5dac5e25b494/player	6960.2740001865	7048.3430000022	1303	1842	200	application/json	XHR
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	6961.6990000941	7255.8069999795	20275	19576	200	application/octet-stream	Font
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/13e64f98-d1ee-4da4-8072-5dad894f1c29/troy-wide.jpg	6985.904000001	7096.7610001098	441315	440760	200	image/jpeg	Image
https://cdn.simplecast.com/audio/d448e83b-5ebf-4138-a0a8-cbc157df3280/episodes/643a829e-93b5-4336-bd93-71bb429619d4/audio/c4866745-1b39-4787-94dd-efe939e48fad/default_tc.pack	6997.0560001675	7106.1240001582	12987	17669	200	application/json	XHR
https://cdn.simplecast.com/static/config.json?podcast=d448e83b-5ebf-4138-a0a8-cbc157df3280	6997.5509999786	7715.6930000056	1065	2179	200	application/json	XHR
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/dc488519-f54e-44ac-bca4-a72d75b933da/nathan-and-kevin-haines.jpg	7097.9260001332	7164.3779999577	15814	15260	200	image/jpeg	Image
https://cdn.simplecast.com/audio/d448e83b-5ebf-4138-a0a8-cbc157df3280/episodes/dcb1f47e-0506-4355-a11c-5dac5e25b494/audio/c5387f3b-7089-4207-94cc-c78220d8410b/default_tc.pack	7103.2070000656	7227.3960001767	11443	15672	200	application/json	XHR
https://cdn.simplecast.com/static/config.json?podcast=d448e83b-5ebf-4138-a0a8-cbc157df3280	7103.8290001452	7707.1960000321	1058	2179	200	application/json	XHR
https://fonts.gstatic.com/s/lato/v17/S6uyw4BMUTPHjx4wXiWtFCc.woff2	7116.0240001045	7119.1000000108	14613	14044	200	font/woff2	Font
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/largeposter-2.jpg?resize=218%2C150&ssl=1	7354.1240000632	7369.4670000114	5506	4974	200	image/webp	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/e551da72066db714c36c0d251a2c668b_original.jpg?resize=218%2C150&ssl=1	7372.9000000749	7387.9760000855	5930	5370	200	image/webp	Image
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/the-godfather-coda-850x600-1-850x600-1.jpg?resize=218%2C150&ssl=1	7397.3930000793	7415.9580001142	6933	6376	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/11/0B4A7694-Andi-Crown-Photography.jpg?resize=218%2C150&ssl=1	7415.1370001491	7430.1410000771	11081	10530	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2019/02/VM-Jacinda-PowSt-0913.jpg?resize=218%2C150&ssl=1	7432.594000129	7447.2480001859	3960	3420	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/10/5G-Politics.jpg?resize=218%2C150&ssl=1	7450.2149999607	7467.1650000382	8040	7510	200	image/webp	Image
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	7459.0259999968	7517.1789999586	68884	68319	200	application/javascript	Script
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	7467.85799996	7882.5910000596	24610	68319	200	application/javascript	Script
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/10/Shaws-kahawai1-cropped.jpg?resize=218%2C150&ssl=1	7470.6380001735	7488.1910001859	6307	5766	200	image/webp	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/10/Weed-Thumb.jpg?resize=218%2C150&ssl=1	7488.9360000379	7504.8940000124	6223	5694	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/08/Marty-Jacinda2.jpg?resize=218%2C150&ssl=1	7505.9700000565	7522.1830001101	8483	7950	200	image/webp	Image
https://pixel.simplecast.com/i?e=ue&ue_px=eyJzY2hlbWEiOiJpZ2x1OmNvbS5zbm93cGxvd2FuYWx5dGljcy5zbm93cGxvdy91bnN0cnVjdF9ldmVudC9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6eyJhcHBJZCI6ImVtYmVkIiwic2NoZW1hIjoiaWdsdTpodHRwOi8vaWdsdWNlbnRyYWwuY29tL3NjaGVtYXMvY29tLnNub3dwbG93YW5hbHl0aWNzLnNub3dwbG93L3Vuc3RydWN0X2V2ZW50L2pzb25zY2hlbWEvMS0wLTAiLCJkYXRhIjp7InJpZCI6IjE2MDg3NjE1Mzg4NTQ1MzI2IiwiZSI6InBhZ2VWaWV3In19fQ&tv=js-2.5.1&tna=cf&aid=embed&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=800x600&cd=24&cookie=1&eid=6a1eba6a-a628-4d9c-8d74-aa83b4e1f116&dtm=1608761539466&vp=324x200&ds=324x200&vid=1&sid=e0a686f5-e29b-416d-9635-41707ab39177&duid=9a3f3a3bbdc8fd15&fp=3731941839&refr=https%3A%2F%2Fwww.13thfloor.co.nz%2F&url=https%3A%2F%2Fplayer.simplecast.com%2Fdcb1f47e-0506-4355-a11c-5dac5e25b494%3Fdark%3Dfalse	7542.7590000909	7620.1580001507	545	43	200	image/gif	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-25.jpg?resize=534%2C462&ssl=1	7705.811999971	7787.8550000023	20105	19568	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Brian-Lisik.jpg?resize=225%2C198&ssl=1	7723.9180000033	7756.2930001877	15086	14554	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_6233.jpg?resize=265%2C198&ssl=1	7741.2529999856	7782.2249999736	14105	13576	200	image/webp	Image
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/largeposter-2.jpg?resize=265%2C198&ssl=1	7758.8090000208	7800.8080001455	7629	7096	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_20201218_212640-1.jpg?resize=265%2C198&ssl=1	7783.3899999969	7824.5210000314	9557	9016	200	image/webp	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=356%2C220&ssl=1	7821.9630001113	7897.7690001484	12774	12240	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Brian-Lisik.jpg?resize=225%2C220&ssl=1	7864.7829999682	7903.6210000049	14702	14170	200	image/webp	Image
https://pixel.simplecast.com/i?e=ue&ue_px=eyJzY2hlbWEiOiJpZ2x1OmNvbS5zbm93cGxvd2FuYWx5dGljcy5zbm93cGxvdy91bnN0cnVjdF9ldmVudC9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6eyJhcHBJZCI6ImVtYmVkIiwic2NoZW1hIjoiaWdsdTpodHRwOi8vaWdsdWNlbnRyYWwuY29tL3NjaGVtYXMvY29tLnNub3dwbG93YW5hbHl0aWNzLnNub3dwbG93L3Vuc3RydWN0X2V2ZW50L2pzb25zY2hlbWEvMS0wLTAiLCJkYXRhIjp7InJpZCI6IjE2MDg3NjE1Mzg3MjMzODM4IiwiZSI6InBhZ2VWaWV3In19fQ&tv=js-2.5.1&tna=cf&aid=embed&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=800x600&cd=24&cookie=1&eid=68244f4a-cf1d-4686-9821-377fe9e9447b&dtm=1608761539833&vp=324x200&ds=324x200&vid=1&sid=db7f2594-c002-4f9a-8361-79108fb1c81e&duid=61a5bb87aeebe7cb&fp=3731941839&refr=https%3A%2F%2Fwww.13thfloor.co.nz%2F&url=https%3A%2F%2Fplayer.simplecast.com%2F643a829e-93b5-4336-bd93-71bb429619d4%3Fdark%3Dfalse	7911.8690001778	7985.5520001147	545	43	200	image/gif	Image

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
5510.54	9.87
5523.374	6.34
5532.887	35.653
5586.258	26.582
5650.388	19.308
5886.493	10.464
5923.797	14.331
5938.21	29.146
5967.37	65.54
6033.442	6.018
6056.209	20.576
6083.113	24.377
6117.927	36.201
6157.119	24.757
6185.229	36.959
6225.715	22.885
6250.875	23.728
6279.714	13.004
6295.101	20.148
6335.892	6.957
6354.474	107.695
6462.228	11.153
6473.62	6.513
6483.217	6.876
6492.363	7.561
6499.941	6.699
6513.939	16.763
6543.769	6.937
6552.793	26.824
6584.433	38.893
6648.543	7.205
6663.046	8.114
6739.54	124.893
6885.853	5.621
6893.335	99.208
6993.994	34.421
7029.228	27.353
7056.613	11.767
7068.521	29.249
7098.29	36.623
7140.256	25.047
7166.247	22.653
7189.015	16.469
7210.26	33.189
7243.951	17.553
7265.7	23.774
7290.152	94.565
7384.799	6.951
7413.913	12.417
7482.093	7.969
7490.079	7.062
7552.189	20.903
7909.446	5.979
7919.844	20.999
8326.703	5.435

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 20 KiB
Time to Interactive can be slowed down by resources on the page. 13thfloor.co.nz should consider lazy-loading offscreen and hidden images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/11/0B4A7694-Andi-Crown-Photography.jpg?resize=218%2C150&ssl=1	10530	10530
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/e551da72066db714c36c0d251a2c668b_original.jpg?resize=218%2C150&ssl=1	5370	5370
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/largeposter-2.jpg?resize=218%2C150&ssl=1	4974	4974

Show Details

Minify CSS — Potential savings of 59 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. 13thfloor.co.nz should consider minifying CSS files.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/plugins/td-standard-pack/Newspaper/assets/css/td_standard_pack_main.css?ver=d0cdd949f741c065e9b26cee76cd5ac2	106300	23380
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/assets/css/td_legacy_main.css?ver=db12099f894b3f53e301a89d22fdaaa5	81207	16261
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/style.css?ver=10.3	39741	10973
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/css/tdb_less_front.css?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	24290	5075
@font-face { font-family: "Droid Serif"; ... } ...	20509	4314

Show Details

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. 13thfloor.co.nz should consider minifying JS files.

Efficiently encode images — Potential savings of 16 KiB
Unoptimized images can consume more cellular data than what is necessary.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	30950	16024

Show Details

Serve images in next-gen formats — Potential savings of 299 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/13e64f98-d1ee-4da4-8072-5dad894f1c29/troy-wide.jpg	440760	267884
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	30950	20314
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-mobile.png	21414	17528

Show Details

Enable text compression — Potential savings of 43 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	68319	44255

Show Details

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. 13thfloor.co.nz should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://13thfloor.co.nz/	190
https://www.13thfloor.co.nz/	0

Show Details

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 54 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	29593
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	20426
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/carousel/jetpack-carousel.min.js	5568

Show Details

Diagnostics

Avoid chaining critical requests — 34 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. 13thfloor.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.13thfloor.co.nz/	621.837	58.863	9.973
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	338.239	276.427	19.31
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	233.548	163.113	1.402
Unattributable	121.019	1.286	0.15
https://www.googletagmanager.com/gtm.js?id=GTM-5JR8CSQ	108.903	32.362	5.147
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/js/tagdiv_theme.min.js?ver=10.3	59.066	14.661	4.246

Show Details

Minimizes main-thread work — 1.8 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	644.27899999999
Style & Layout	508.641
Other	257.95
Rendering	169.197
Parse HTML & CSS	97.768
Script Parsing & Compilation	61.828
Garbage Collection	11.735

Show Details

Keep request counts low and transfer sizes small — 87 requests • 3,211 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	87	3287719
Image	26	1731508
Script	22	801099
Stylesheet	13	377955
Font	14	213094
Document	3	132552
Other	9	31511
Media	0	0
Third-party	68	1543925

Show Details

Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	82090	3.558
SHOW DETAILS	105361	0
SHOW DETAILS	62586	0
SHOW DETAILS	20666	0
SHOW DETAILS	14215	0
SHOW DETAILS	3536	0
SHOW DETAILS	700	0

Show Details

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
Site BG

Show Details

Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
img	0.00018165089789134
img	0.00014104581967437
Album Review: Paul McCartney – McCartney III (Capitol)	2.6708388559096E-5
a	2.4631493226511E-5
a	1.8640048928171E-5

Show Details

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoid long main-thread tasks — 3 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	2470	125
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	2595	99
https://secure.statcounter.com/counter/counter.js	3640	54

Show Details

Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.5 s
The time taken for the first image or text on the page to be rendered.

Time to Interactive — 3.2 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 2.8 s
The time taken for the page's main thread to be quiet enough to handle input.

First Meaningful Paint — 1.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 770 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. 13thfloor.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://c0.wp.com/c/5.6/wp-includes/css/dist/block-library/style.min.css	7807	270
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	14549	190
https://fonts.googleapis.com/css?family=Lato%3A400%7CDroid+Serif%3A400%7CDroid+Sans%3A400%7COpen+Sans%3A400%2C600%2C700%7CRoboto%3A400%2C500%2C700&display=swap&ver=10.3	1919	230
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	62407	670
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/style.css?ver=10.3	39741	510
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/assets/css/td_legacy_main.css?ver=db12099f894b3f53e301a89d22fdaaa5	81207	750
https://www.13thfloor.co.nz/wp-content/plugins/td-standard-pack/Newspaper/assets/css/td_standard_pack_main.css?ver=d0cdd949f741c065e9b26cee76cd5ac2	106300	790
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/includes/demos/magazine/demo_style.css?ver=10.3	1588	150
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/css/tdb_less_front.css?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	24290	270
https://c0.wp.com/p/jetpack/9.2.1/_inc/social-logos/social-logos.min.css	8151	270
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	13516	350
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	30714	430
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery-migrate.min.js	4394	190

Show Details

Properly size images — Potential savings of 703 KiB
Images can slow down the page's load time. 13thfloor.co.nz should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2019/09/Site-BG.jpg	1061807	720069

Show Details

Remove unused JavaScript — Potential savings of 225 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	227987	148696
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/js/tagdiv_theme.min.js?ver=10.3	75138	51250
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	68884	30176

Show Details

Preload key requests — Potential savings of 240 ms
Key requests can be preloaded by using '<link rel=preload>'. 13thfloor.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

URL	Potential Savings (Ms)
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/images/icons/newspaper.woff?17	240

Show Details

Diagnostics

Avoid enormous network payloads — Total size was 3,211 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2019/09/Site-BG.jpg	1062214
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/13e64f98-d1ee-4da4-8072-5dad894f1c29/troy-wide.jpg	441315
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	228448
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	227987
https://www.13thfloor.co.nz/	128528
https://www.13thfloor.co.nz/wp-content/plugins/td-standard-pack/Newspaper/assets/css/td_standard_pack_main.css?ver=d0cdd949f741c065e9b26cee76cd5ac2	106300
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/assets/css/td_legacy_main.css?ver=db12099f894b3f53e301a89d22fdaaa5	81207
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/js/tagdiv_theme.min.js?ver=10.3	75138
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/images/icons/newspaper.woff?17	69102
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	68884

Show Details

Metrics

Speed Index — 5.3 s
The time taken for the page contents to be visibly populated.

Largest Contentful Paint — 4.3 s
The timing of the largest text or image that is painted.

Opportunities

Remove unused CSS — Potential savings of 322 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. 13thfloor.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/plugins/td-standard-pack/Newspaper/assets/css/td_standard_pack_main.css?ver=d0cdd949f741c065e9b26cee76cd5ac2	106300	102717
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/legacy/Newspaper/assets/css/td_legacy_main.css?ver=db12099f894b3f53e301a89d22fdaaa5	81207	79079
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	62407	62195
https://www.13thfloor.co.nz/wp-content/themes/Newspaper/style.css?ver=10.3	39741	33103
https://www.13thfloor.co.nz/wp-content/plugins/td-cloud-library/assets/css/tdb_less_front.css?ver=bb9c459bd63f43ae3fb9edbc59eb20c6	24290	24242
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	14549	14524
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	13516	13433

Show Details

Reduce initial server response time — Root document took 4,210 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.13thfloor.co.nz/	4211.165

Show Details

Diagnostics

Serve static assets with an efficient cache policy — 14 resources found
13thfloor.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/13e64f98-d1ee-4da4-8072-5dad894f1c29/troy-wide.jpg	0	441315
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	0	228448
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	0	227987
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	0	68884
https://cdn.simplecast.com/assets/snowplow.2.5.1.js	0	24610
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	0	20275
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	0	20275
https://image.simplecastcdn.com/images/5ea9f83f-a788-40c5-81f9-653558055fbb/dc488519-f54e-44ac-bca4-a72d75b933da/nathan-and-kevin-haines.jpg	0	15814
https://player.simplecast.com/static/css/app.bc1443687cc1ccf15444.css	0	8258
https://player.simplecast.com/static/css/app.bc1443687cc1ccf15444.css	0	8222
https://pixel.simplecast.com/i?e=ue&ue_px=eyJzY2hlbWEiOiJpZ2x1OmNvbS5zbm93cGxvd2FuYWx5dGljcy5zbm93cGxvdy91bnN0cnVjdF9ldmVudC9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6eyJhcHBJZCI6ImVtYmVkIiwic2NoZW1hIjoiaWdsdTpodHRwOi8vaWdsdWNlbnRyYWwuY29tL3NjaGVtYXMvY29tLnNub3dwbG93YW5hbHl0aWNzLnNub3dwbG93L3Vuc3RydWN0X2V2ZW50L2pzb25zY2hlbWEvMS0wLTAiLCJkYXRhIjp7InJpZCI6IjE2MDg3NjE1Mzg3MjMzODM4IiwiZSI6InBhZ2VWaWV3In19fQ&tv=js-2.5.1&tna=cf&aid=embed&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=800x600&cd=24&cookie=1&eid=68244f4a-cf1d-4686-9821-377fe9e9447b&dtm=1608761539833&vp=324x200&ds=324x200&vid=1&sid=db7f2594-c002-4f9a-8361-79108fb1c81e&duid=61a5bb87aeebe7cb&fp=3731941839&refr=https%3A%2F%2Fwww.13thfloor.co.nz%2F&url=https%3A%2F%2Fplayer.simplecast.com%2F643a829e-93b5-4336-bd93-71bb429619d4%3Fdark%3Dfalse	0	545
https://pixel.simplecast.com/i?e=ue&ue_px=eyJzY2hlbWEiOiJpZ2x1OmNvbS5zbm93cGxvd2FuYWx5dGljcy5zbm93cGxvdy91bnN0cnVjdF9ldmVudC9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6eyJhcHBJZCI6ImVtYmVkIiwic2NoZW1hIjoiaWdsdTpodHRwOi8vaWdsdWNlbnRyYWwuY29tL3NjaGVtYXMvY29tLnNub3dwbG93YW5hbHl0aWNzLnNub3dwbG93L3Vuc3RydWN0X2V2ZW50L2pzb25zY2hlbWEvMS0wLTAiLCJkYXRhIjp7InJpZCI6IjE2MDg3NjE1Mzg4NTQ1MzI2IiwiZSI6InBhZ2VWaWV3In19fQ&tv=js-2.5.1&tna=cf&aid=embed&p=web&tz=America%2FLos_Angeles&lang=en-US&cs=UTF-8&res=800x600&cd=24&cookie=1&eid=6a1eba6a-a628-4d9c-8d74-aa83b4e1f116&dtm=1608761539466&vp=324x200&ds=324x200&vid=1&sid=e0a686f5-e29b-416d-9635-41707ab39177&duid=9a3f3a3bbdc8fd15&fp=3731941839&refr=https%3A%2F%2Fwww.13thfloor.co.nz%2F&url=https%3A%2F%2Fplayer.simplecast.com%2Fdcb1f47e-0506-4355-a11c-5dac5e25b494%3Fdark%3Dfalse	0	545
https://www.google-analytics.com/analytics.js	7200000	19452
https://secure.statcounter.com/counter/counter.js	43200000	12990

Show Details

Avoid an excessive DOM size — 1,487 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		1,487
Maximum DOM Depth	SHOW DETAILS	25
Maximum Child Elements	SHOW DETAILS	27

Show Details

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	308.22999984957
https://cdn.simplecast.com/static/fonts/roboto-mono-v5-latin-regular.woff?-u69vo5=	294.10799988545

Show Details

Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

URL	Location
https://www.13thfloor.co.nz/	line: 4277
https://secure.statcounter.com/counter/counter.js	line: 0

Show Details

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of 13thfloor.co.nz. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
13thfloor.co.nz may provide assistance to deaf or hearing-impaired users with captions on videos.

`<video>` elements contain a `<track>` element with `[kind="description"]`
13thfloor.co.nz may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.

Failing Elements
December 23, 2020
December 22, 2020
December 21, 2020
December 21, 2020
December 20, 2020
December 20, 2020
December 20, 2020
December 20, 2020
December 19, 2020
December 19, 2020
Load more
Load more
December 10, 2020
November 28, 2020
Load more
All
Album Reviews
Concert
DVD
Load more
December 10, 2020
December 8, 2020
December 3, 2020
November 30, 2020
November 30, 2020
November 30, 2020
Load more
December 11, 2020
December 6, 2020
December 5, 2020
ABOUT US
marty@13thfloor.co.nz
FOLLOW US

Show Details

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

Failing Elements
iframe
iframe

Show Details

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

Failing Elements
input
input
input

Show Details

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Failing Elements
a
a
a
a
a
a
a
a
a
a
a
a
img
img
img
img
img
a

Show Details

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

Failing Elements
Concert Review: Muroki, Tuning Fork, 18 December 2020

Show Details

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that 13thfloor.co.nz should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (13)
Failing (4)

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Avoids Application Cache
Application cache is deprecated and is no longer recommended.

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
jQuery	3.5.1
Underscore	1.8.3
WordPress	5.6

Show Details

Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL
http://13thfloor.co.nz/

Show Details

Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Failing Anchors
a
a
a
a
a
a
a
a
a
a
a
a
StatCounter - Free Web Tracker and Counter

Show Details

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

URL	Description
https://www.13thfloor.co.nz/	Access to font at 'https://www.fontsquirrel.com/fonts/droid-serif' from origin 'https://www.13thfloor.co.nz' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.
https://www.13thfloor.co.nz/	Access to font at 'https://www.fontsquirrel.com/fonts/lato' from origin 'https://www.13thfloor.co.nz' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.
https://www.fontsquirrel.com/fonts/droid-serif	Failed to load resource: net::ERR_FAILED
https://www.fontsquirrel.com/fonts/lato	Failed to load resource: net::ERR_FAILED

Show Details

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.

URL	Map URL
https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js	https://player.simplecast.com/static/js/app.5e15b628823e8c9c5c89.js.map

Show Details

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for 13thfloor.co.nz. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of 13thfloor.co.nz on mobile screens.

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Uncrawlable Link
a
a
a
var block_tdi_48_c5f = new tdBlock(); block_tdi_48_c5f.id = "tdi_48_c5f"; block…
a
a
a
a
a
var block_tdi_62_8ef = new tdBlock(); block_tdi_62_8ef.id = "tdi_62_8ef"; block…
a
a





a

Show Details

robots.txt is not valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of 13thfloor.co.nz. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of 13thfloor.co.nz on mobile screens.

Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 19.4 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.

`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL
http://13thfloor.co.nz/

Show Details

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.13thfloor.co.nz

Updated: 23rd December, 2020

3.00 seconds

First Contentful Paint (FCP)

31%

46%

23%

0.02 seconds

First Input Delay (FID)

96%

3%

1%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for 13thfloor.co.nz. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 170 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive 13thfloor.co.nz as laggy when the latency is higher than 0.05 seconds.

Network Requests
Below is a list of network requests that were made during page load.

URL	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://13thfloor.co.nz/	0	1834.0450001415	438	0	301	text/html
https://www.13thfloor.co.nz/	1834.6860001329	3656.1529999599	20512	65847	200	text/html	Document
https://www.google-analytics.com/analytics.js	3677.8919999488	3682.6780000702	19452	47051	200	text/javascript	Script
https://c0.wp.com/c/5.6/wp-includes/css/dist/block-library/style.min.css	3678.2470000908	3699.3249999359	7807	51433	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	3678.5530000925	3921.3769999333	14549	69334	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/style.css?ver=10.3	3678.8210000377	3760.7750000898	29073	105260	200	text/css	Stylesheet
https://fonts.googleapis.com/css?family=Lato%3A400%7CDroid+Serif%3A400%7CDroid+Sans%3A400&ver=10.3	3679.2530000675	3702.9989999719	1507	1438	200	text/css	Stylesheet
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	3679.7120000701	4067.7040000446	62407	485158	200	text/css	Stylesheet
https://c0.wp.com/p/jetpack/9.2.1/_inc/social-logos/social-logos.min.css	3680.194000015	3696.9330001157	8151	12106	200	text/css	Stylesheet
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	3680.3689999506	3702.2460000589	13516	76995	200	text/css	Stylesheet
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	3680.7649999391	3703.5070001148	30714	89496	200	application/javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery-migrate.min.js	3680.9880000073	3696.040000068	4394	11224	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-mobile.png	4116.6550000198	4199.050999945	21818	21414	200	image/png	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=741%2C486&ssl=1	4116.859999951	4249.8200000264	33820	33286	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Brian-Lisik.jpg?w=225&ssl=1	4117.1480000485	4173.8960000221	14770	14238	200	image/webp	Image
https://www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30-741x486.jpg	4117.3010000493	4246.1769999936	59479	59074	200	image/jpeg	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=696%2C522&ssl=1	4117.4930001143	4240.9890000708	32628	32094	200	image/webp	Image
https://www.13thfloor.co.nz/wp-content/uploads/2020/12/Brian-Lisik-225x198.jpg	4117.6740000956	4359.2660001013	14370	13939	200	image/jpeg	Image
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-29.jpg?zoom=3&resize=265%2C198&ssl=1	4117.8930001333	4238.5370000266	60747	60210	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30.jpg?zoom=3&resize=265%2C198&ssl=1	4118.2150000241	4239.7199999541	59867	59330	200	image/webp	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/McCartney-3.png?zoom=3&resize=265%2C198&ssl=1	4118.4610000346	4219.9450000189	10069	9538	200	image/webp	Image
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-27.jpg?zoom=3&resize=265%2C198&ssl=1	4118.6240001116	4217.8849999327	51843	51306	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_20201218_212640-1.jpg?zoom=2&resize=265%2C198&ssl=1	4118.8090001233	4190.5620000325	21826	21284	200	image/webp	Image
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/largeposter-2.jpg?resize=265%2C198&ssl=1	4118.9989999402	4136.3580001052	7628	7096	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_6233.jpg?w=600&ssl=1	4119.1899999976	4209.9429999944	51829	51300	200	image/webp	Image
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/eric-clapton-van-morrison.jpg?zoom=2&resize=265%2C198&ssl=1	4119.3340001628	4189.9340001401	14384	13838	200	image/webp	Image
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	4119.4760000799	4363.8120000251	31381	30950	200	image/jpeg	Image
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/photon/photon.min.js	3923.4820001293	3938.6010000017	769	758	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/js/tagdiv_theme.min.js?ver=10.3	3940.2260000352	4191.5090000257	27466	81359	200	application/x-javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/comment-reply.min.js	4070.6220001448	4085.3659999557	1638	3035	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-content/plugins/jetpack/vendor/automattic/jetpack-lazy-images/src/js/lazy-images.min.js?ver=1.0.0	4115.6840000767	4342.1190001536	4171	9180	200	application/x-javascript	Script
https://c0.wp.com/c/5.6/wp-includes/js/wp-embed.min.js	4115.9020001069	4131.8670001347	1068	1434	200	application/javascript	Script
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/carousel/jetpack-carousel.min.js	4116.3290000986	4133.9199999347	8022	28150	200	application/javascript	Script
https://stats.wp.com/e-202052.js	4119.6449999698	4144.7469999548	3321	8972	200	application/javascript	Script
https://www.13thfloor.co.nz/wp-includes/js/wp-emoji-release.min.js?ver=5.6	4119.8990000412	4189.2389999703	5415	14246	200	application/x-javascript	Script
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-62176217-1&cid=236570661.1608761577&jid=916075429&gjid=1962869476&_gid=1521657312.1608761577&_u=IGBAgAABAAAAAE~&z=1744945236	3764.130000025	3767.0690000523	700	1	200	text/plain	XHR
https://www.google-analytics.com/collect?v=1&_v=j87&a=819452873&t=pageview&_s=1&dl=https%3A%2F%2Fwww.13thfloor.co.nz%2F&ul=en-us&de=UTF-8&dt=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=IGBAgAAB~&jid=916075429&gjid=1962869476&cid=236570661.1608761577&tid=UA-62176217-1&_gid=1521657312.1608761577&z=495391761	4120.1609999407	4124.5689999778	607	35	200	image/gif	Image
https://www.google-analytics.com/collect?v=1&_v=j87&a=819452873&t=pageview&_s=2&dl=https%3A%2F%2Fwww.13thfloor.co.nz%2F&ul=en-us&de=UTF-8&dt=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=KGBAgAABAAAAAE~&jid=&gjid=&cid=236570661.1608761577&tid=UA-62176217-1&_gid=1521657312.1608761577&z=1054104085	4120.4079999588	4125.0539999455	607	35	200	image/gif	Image
	4122.791999951	4122.8320000228	0	42	200	image/gif	Image
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/images/icons/mobile-theme.woff?9	4145.4140001442	4384.6470001154	13663	19584	200	application/font-woff	Font
https://secure.statcounter.com/counter/counter.js	4271.6870000586	4302.3960001301	12990	38582	200	application/x-javascript	Script
https://c.statcounter.com/t.php?u1=BACCB7D48B2D4F51A7FA949BA8D51674&sc_project=7830151&java=1&security=d7c60ffb&sc_snum=1&sess=ceec4b&sc_rum_e_s=4311&sc_rum_e_e=4324&sc_rum_f_s=0&sc_rum_f_e=4304&p=0&rcat=d&rdom=d&rdomg=new&bb=1&jg=new&rr=1.1.1.1.1.1.1.1.1&resolution=360&h=640&camefrom=&u=https%3A//www.13thfloor.co.nz/&t=The%2013th%20Floor%20%7C%20Seriously%20good%20music%2C%20arts%20%26%20entertainment&get_config=true	4324.5790000074	4520.606999984	1225	326	200	application/json	XHR
https://pixel.wp.com/g.gif?v=ext&j=1%3A9.2.1&blog=114199334&post=59839&tz=13&srv=www.13thfloor.co.nz&host=www.13thfloor.co.nz&ref=&fcp=4275&rand=0.27630651082662094	4371.3080000598	4385.314000072	215	50	200	image/gif	Image
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-retina-1.png	4386.9390001055	4513.314000098	81422	81018	200	image/png	Image
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2019/07/Theatre-banner-300-1.gif?resize=300%2C74&ssl=1	4396.585999988	4423.7089999951	42682	42157	200	image/gif	Image
	4522.9770001024	4523.0169999413	0	176	200	image/gif	Image

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
3698.205	11.74
3715.053	46.386
3774.412	28.931
4108.448	17.823
4126.9	35.01
4161.93	137.571
4300.052	7.575
4345.118	38.744
4388.894	17.343
4414.862	10.529
4438.412	16.051
4468.587	5.107

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. 13thfloor.co.nz should consider lazy-loading offscreen and hidden images.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. 13thfloor.co.nz should consider minifying JS files.

Remove unused JavaScript — Potential savings of 23 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/js/tagdiv_theme.min.js?ver=10.3	27466	23114

Show Details

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. 13thfloor.co.nz should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://13thfloor.co.nz/	630
https://www.13thfloor.co.nz/	0

Show Details

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 5 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://c0.wp.com/p/jetpack/9.2.1/_inc/build/carousel/jetpack-carousel.min.js	5568

Show Details

Diagnostics

Avoids enormous network payloads — Total size was 884 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-retina-1.png	81422
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	62407
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-29.jpg?zoom=3&resize=265%2C198&ssl=1	60747
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30.jpg?zoom=3&resize=265%2C198&ssl=1	59867
https://www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30-741x486.jpg	59479
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-27.jpg?zoom=3&resize=265%2C198&ssl=1	51843
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_6233.jpg?w=600&ssl=1	51829
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2019/07/Theatre-banner-300-1.gif?resize=300%2C74&ssl=1	42682
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=741%2C486&ssl=1	33820
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=696%2C522&ssl=1	32628

Show Details

Uses efficient cache policy on static assets — 2 resources found
13thfloor.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js	7200000	19452
https://secure.statcounter.com/counter/counter.js	43200000	12990

Show Details

Avoids an excessive DOM size — 369 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		369
Maximum DOM Depth	SHOW DETAILS	13
Maximum Child Elements	SHOW DETAILS	22

Show Details

Avoid chaining critical requests — 16 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. 13thfloor.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.13thfloor.co.nz/	1044.416	206.172	14.804
Unattributable	175.196	4.88	0.736
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	154.64	134.36	7.948
https://www.google-analytics.com/analytics.js	154.3	120.12	25.008
https://secure.statcounter.com/counter/counter.js	87.328	70.308	6.124
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/js/tagdiv_theme.min.js?ver=10.3	85.792	61.22	6.86
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	71.292	0	0

Show Details

Minimizes main-thread work — 1.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	635.352
Style & Layout	596.26
Other	279.184
Parse HTML & CSS	202.556
Rendering	107.184
Script Parsing & Compilation	86.296

Show Details

Keep request counts low and transfer sizes small — 44 requests • 884 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	44	904960
Image	20	611992
Stylesheet	7	137010
Script	12	119420
Document	1	20512
Font	1	13663
Other	3	2363
Media	0	0
Third-party	30	518796

Show Details

Minimize third-party usage — Third-party code blocked the main thread for 70 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	20666	52.988
SHOW DETAILS	14215	10.828
SHOW DETAILS	76079	5.236
SHOW DETAILS	3536	0
SHOW DETAILS	1507	0
SHOW DETAILS	700	0

Show Details

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
img

Show Details

Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoid long main-thread tasks — 7 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://www.13thfloor.co.nz/	1793	275
https://www.13thfloor.co.nz/	1607	186
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	3990	140
https://www.google-analytics.com/analytics.js	4320	116
https://secure.statcounter.com/counter/counter.js	7920	77
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	6750	71
https://www.13thfloor.co.nz/wp-content/plugins/jetpack/vendor/automattic/jetpack-lazy-images/src/js/lazy-images.min.js?ver=1.0.0	8100	69

Show Details

Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 3.5 s
The time taken for the first image or text on the page to be rendered.

Time to Interactive — 6.2 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 4.3 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 140 ms
Users could experience a delay when interacting with the page.

First Meaningful Paint — 3.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Minify CSS — Potential savings of 7 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. 13thfloor.co.nz should consider minifying CSS files.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/style.css?ver=10.3	29073	7483

Show Details

Remove unused CSS — Potential savings of 110 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. 13thfloor.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	62407	62289
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/style.css?ver=10.3	29073	22341
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	14549	14524
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	13516	13516

Show Details

Efficiently encode images — Potential savings of 16 KiB
Unoptimized images can consume more cellular data than what is necessary.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	30950	16024

Show Details

Serve images in next-gen formats — Potential savings of 116 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-retina-1.png	81018	72352
https://www.13thfloor.co.nz/wp-content/uploads/2017/08/Banner-272x90.jpg	30950	20314
https://www.13thfloor.co.nz/wp-content/uploads/2016/07/Banner2016-mobile.png	21414	17528
https://www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30-741x486.jpg	59074	8268

Show Details

Metrics

Speed Index — 9.1 s
The time taken for the page contents to be visibly populated.

Largest Contentful Paint — 6.5 s
The timing of the largest text or image that is painted.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,580 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. 13thfloor.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://c0.wp.com/c/5.6/wp-includes/css/dist/block-library/style.min.css	7807	1080
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/td-multi-purpose/style.css?ver=db12099f894b3f53e301a89d22fdaaa5	14549	780
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/style.css?ver=10.3	29073	1530
https://fonts.googleapis.com/css?family=Lato%3A400%7CDroid+Serif%3A400%7CDroid+Sans%3A400&ver=10.3	1507	780
https://www.13thfloor.co.nz/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.1	62407	1830
https://c0.wp.com/p/jetpack/9.2.1/_inc/social-logos/social-logos.min.css	8151	1080
https://c0.wp.com/p/jetpack/9.2.1/css/jetpack.css	13516	1230
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery.min.js	30714	1530
https://c0.wp.com/c/5.6/wp-includes/js/jquery/jquery-migrate.min.js	4394	930

Show Details

Properly size images — Potential savings of 232 KiB
Images can slow down the page's load time. 13thfloor.co.nz should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://i2.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-29.jpg?zoom=3&resize=265%2C198&ssl=1	60210	50722
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-30.jpg?zoom=3&resize=265%2C198&ssl=1	59330	49980
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/maxresdefault-27.jpg?zoom=3&resize=265%2C198&ssl=1	51306	43221
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_6233.jpg?w=600&ssl=1	51300	37160
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/Muroki-222519.jpg?resize=696%2C522&ssl=1	32094	25520
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/IMG_20201218_212640-1.jpg?zoom=2&resize=265%2C198&ssl=1	21284	13737
https://i1.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/eric-clapton-van-morrison.jpg?zoom=2&resize=265%2C198&ssl=1	13838	8931
https://i0.wp.com/www.13thfloor.co.nz/wp-content/uploads/2020/12/McCartney-3.png?zoom=3&resize=265%2C198&ssl=1	9538	8035

Show Details

Reduce initial server response time — Root document took 1,820 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.13thfloor.co.nz/	1822.465

Show Details

Preload key requests — Potential savings of 1,680 ms
Key requests can be preloaded by using '<link rel=preload>'. 13thfloor.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

URL	Potential Savings (Ms)
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/images/icons/mobile-theme.woff?9	1680

Show Details

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://www.13thfloor.co.nz/wp-content/plugins/td-composer/mobile/images/icons/mobile-theme.woff?9	239.23299997114

Show Details

Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

URL	Location
https://www.13thfloor.co.nz/	line: 675
https://secure.statcounter.com/counter/counter.js	line: 0

Show Details

Other

First Contentful Paint (3G) — 7050 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of 13thfloor.co.nz. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.